![Entrenched Beliefs](/img/APPROACH/approach_icon1.png)
Our proprietary entrenched beliefs model is founded on decades of assessing strategic blind spots.
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![Human-Centered Design](/img/APPROACH/approach_icon2.png)
Our empathetic approach surfaces insights much earlier in the process to pave the way for innovation.
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![Transformative Solutions](/img/APPROACH/approach_icon3.png)
Our minds have been tapped for strategic thinking and creative solutions for more
than 100 brands and 75 product launches, including over 25 oncology categories.
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